Target and acquire new business contacts

Lead Generation

Acquire qualified leads from your target audience. Our experts specifically select decision-makers worldwide based on job, industry, or company size and provide them with relevant content.

By utilizing various online and offline channels, we deliver your materials – such as whitepapers, e-books, webinars, or case studies – directly to the right decision-makers.

Target and acquire new business contacts

Lead Generation

Acquire qualified leads from your target audience. Our experts specifically select decision-makers worldwide based on job, industry, or company size and provide them with relevant content.

By utilizing various online and offline channels, we deliver your materials – such as whitepapers, e-books, webinars, or case studies – directly to the right decision-makers.

Greater Success Through Lead Generation

Your benefits briefly

Targeted Approach

Through data-driven targeting, we reach the right decision-makers. Using precise criteria such as industry, company size, and position, we ensure that only leads from the defined target group are generated.

High-Quality Leads

We generate qualified prospects with genuine needs. Through targeted filtering and validation, we ensure that only contacts highly relevant to your company are included in the lead pool.

Efficient Processes

Our multichannel lead generation utilizes various digital channels to accelerate the acquisition process. This allows you to efficiently acquire new contacts without having to conduct time-consuming manual research.

Measurable Success

We exclusively provide you with qualified leads with complete contact information. This way, you receive genuine business contacts that can be utilized in marketing or directly by your sales team.

Campaign Process

Your Campaign Launches in Four Steps

Target Audience Identification

User profiles, subscribers, company data, and intent profiles from our database to identify the best prospects.

Multichannel Campaign

Targeted promotion to encourage leads to engage with the content of your whitepaper on b2b-expertise.com.

Quality Control

Every lead is verified through a logical process and validated by our QA team to ensure the highest quality.

Secure Delivery

Only qualified leads are forwarded via secure file transfer or API to your Marketing Automation Platform or sales team.

Our Lead Generation Services

Targeted Campaigns

Tailored outreach based on job titles, industries, and company sizes

Tracking & Monitoring

Continuous monitoring and optimization of campaigns Content Distribution – dissemination of whitepapers, webinars, and case studies to the right target audience.

Lead Qualification

With additional questions or criteria such as number of employees, revenue, etc.

Account Matching

Identification and outreach to relevant decision-makers in the desired companies

Multi-Channel Strategies

Lead generation via Display, Native, Social, Search, and other channels

A/B Tests

Testing different approaches and assets to optimize the lead campaign

ABM Leads

Only leads that match your defined account list are delivered.

BANT Leads

Only leads with complete contacts that meet Budget, Authority, Need, and Time criteria.

Lead Generation FAQs

How Can B2b Leads be Generated?

At the core of every campaign is content requiring registration that is of interest to the target audience. This usually includes whitepapers, e-books, or webinars. We build a campaign around this content, employing effective strategies. We have particularly good experience with social media, e-mailing, native ads, content marketing, direct mail, and telemarketing.

The funnel principle, marketing automation, and lead scoring are useful techniques for making lead generation more efficient. However, for this to work, the lead machine requires a larger number of users or leads. B2B companies often have too few leads or insufficient lead potential to succeed here. For niche target groups, every lead is valuable. Therefore, we recommend qualification through pre-sales, sales, or service providers.

B2B decision-making processes usually involve multiple individuals, a decision-making committee, or a buying center. Here, there is a wide range of roles, such as initiator, decision-maker, buyer, user, etc. Furthermore, products often require explanation and are tailored to specific application areas. Niche target groups, complex decision-making processes, and the resulting challenges in addressing target groups complicate B2B lead generation.

To determine the Cost per Lead (CPL), the total costs of the advertising campaign are divided by the total number of leads.

This depends on the target audience, target region, campaign content, and desired lead quality. It is usually a mix of several measures, and here is our ranking in descending order of priority:

  • Social Media
  • Telemarketing
  • Email Marketing
  • Search Engines
  • Direct Marketing
  • Display and Native Ads

To generate leads, interesting and high-quality content is always required for the target audience. Here are some examples:

  • E-books
  • Guides
  • Market Overviews
  • Whitepapers
  • Worksheets
  • Checklists
  • Downloads such as presentations, XLS calculators
  • Templates
  • Testimonials
  • Discount Coupon
  • Courses (Email, Video)
  • Webinars
Personal consultation

Do you have questions about a product? Then contact our experts.

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