Target Visitors with Precision

Messebesucher-
Targeting

With our data-driven strategy, you can reach trade fair visitors exactly where they are online – before, during, and after the event. This increases your visibility, secures valuable contacts, and extends your trade fair success far beyond the event.

Target Visitors with Precision

Trade Show Visit
or Targeting

B2B Interactive specialises in data-driven online marketing for the B2B sector. With our visitor marketing strategy, we reach potential and registered trade show visitors exactly where they are online – before, during and after the event.

Increased success through trade fair visitor targeting

Your benefits briefly

Präzise Ansprache

Through precise targeting, we address trade fair visitors based on their interests, behavior, and location. Your ads reach precisely the right decision-makers, increasing the likelihood of direct contact and successful customer engagement.

Multi-phase strategy

With a coordinated campaign, we support your target audience throughout the entire trade fair. From the announcement and targeted communication during the event to retargeting after the trade fair, we ensure sustainable visibility.

Maximum reach

Through precise targeting, we address trade fair visitors based on their interests, behavior, and location. Your ads reach precisely the right decision-makers, increasing the likelihood of direct contact and successful customer engagement.

Messbarer Erfolg

All campaigns are fully measurable. You receive comprehensive reports with KPIs such as impressions, clicks, and CTR, as well as detailed performance analysis to optimally align your future efforts.

Campaign phases at a glance

 

Before the trade fair – activate visitors

Nutzen Sie unsere datenbasierten Strategien, um potenzielle Besucher frühzeitig auf Ihre Messepräsenz aufmerksam zu machen. Durch gezielte Platzierung Ihrer Banner auf thematisch passenden Websites und Portalen steigern Sie die Sichtbarkeit vor dem Event.

Leistungen:

  • Runtime 4 weeks before the event
  • Placement of display banner sets
  • Detailed reports with key figures (impressions, clicks, CTR, performance split by banner format)

During the trade fair – presence on the exhibition grounds

Mit Geo-Targeting sprechen wir gezielt Messebesucher an, die sich zwischen 9 und 18 Uhr auf dem Messegelände befinden. Abends erreichen wir Nutzer in Hotels und umliegenden Internetnetzwerken, um die Wirkung Ihrer Kampagne weiter zu verstärken.

Leistungen:

  • Runtime: During the trade fair days
  • Display banner set with a focus on mobile formats
  • Detailed report with metrics on impressions, clicks and CTR

After the trade fair – develop contacts

Nutzen Sie das Momentum der Messe, indem Sie gezielt alle Besucher erneut ansprechen, die sich während der Veranstaltung auf dem Messegelände aufgehalten haben. Unsere Retargeting-Strategien sorgen dafür, dass Ihre Botschaft nicht verloren geht.

Leistungen:

  • Runtime: Up to 4 weeks after the trade fair
  • Campaign start after the first day of the trade show
  • Detailed report with key metrics (impressions, clicks, CTR, performance split by banner format)

FAQs Trade Show Visitor Targeting

How much should my budget be?

The costs depend on the size of the event, the number of visitors, the number of days, and the chosen advertising strategy. We will advise you individually to determine the optimal budget for your campaign.

Teilen Sie uns einfach mit, auf welchen Messen Sie ausstellen und welche Besucherzielgruppe Sie ansprechen möchten. Wir erstellen daraufhin eine maßgeschneiderte Kampagnenstrategie für Ihre Messeansprache.

We use data-driven campaigns to target potential and registered visitors online – before, during, and after the event.

Your ads appear on relevant specialist portals, websites, and mobile apps to ensure maximum target audience reach.

Detailed reports provide you with transparent insights into your campaign’s performance with metrics such as impressions, clicks, and CTR.

Yes, we offer flexible solutions tailored to your specific needs and budget.

Contact us, and together we’ll develop a customized strategy for your trade fair visitor targeting!
Personal consultation

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