Targeted approach for your desired customers
Account Based
Marketing
With Account-Based Marketing (ABM), you can specifically reach the key decision makers at your target companies. Do you already have a list of relevant companies? We can help you communicate your message directly and personalized to these target companies – via display, native, social, search, and lead campaigns.
Targeted approach for your desired customers
Account Based Marketing
With Account-Based Marketing (ABM), you can specifically reach the key decision makers at your target companies. Do you already have a list of relevant companies? We can help you communicate your message directly and personalized to these target companies – via display, native, social, search, and lead campaigns.
More success through account-based marketing
Your benefits immediately
Precise targeting
Through intelligent data analysis, we identify the most important decision-makers at your target companies and enable targeted communication. This increases the relevance of your campaign and minimizes wasted advertising, helping you achieve measurable results.
Higher conversion rates
Tailored communications drive engagement and improve conversion rates. Customized campaigns with relevant content pique interest and lead potential customers to make decisions more quickly.
Efficient sales support
ABM significantly shortens your sales process. Instead of broad distribution, we focus on targeted interactions with decision-makers who are genuinely interested. This way, valuable leads are converted into paying customers more quickly.
Measurable success
Our data-driven analytics gives you complete transparency over campaign success. Detailed reports on impressions, clicks, and interactions provide you with valuable insights to optimize and increase the efficiency of your marketing efforts.
Campaign process
GET YOUR CAMPAIGN STARTED IN FOUR STEPS
Account identification
We analyze your desired customers and match them in our database.
Campaign setup
Your campaign will be targeted specifically at the defined target companies.
Optimization
Continuous analysis and adjustment to improve performance
Reporting
You get detailed insights into the results of your advertising.
Our account-based marketing services
Brand Safety
Ensuring placement in a safe and relevant environment.
Account Capping
Limiting the number of advertising impressions per company for optimal budget utilization
Lead generation
Effective measures to acquire new business contacts
Campaign monitoring
Continuous monitoring and performance analysis
Account Matching
Identification of suitable decision-makers for your target companies
Qualification
Analysis and evaluation of the generated leads for targeted further processing
Frequency Capping
Control of advertising to avoid overexposure
A/B-Tests
Testing different approaches to optimizing campaign performance
Target and black lists
Control ad placement on desired or excluded pages
FAQs Account Based Marketing
Just as a key account manager takes care of important customers, account-based
Marketing (ABM) prioritizes selected companies. Focusing on promising target companies makes particular sense in B2B marketing, because purchasing decisions in the B2B sector usually involve other company departments in addition to a specialist department, such as purchasing, IT, finance/accounting, and management. Account-based marketing is designed to reach all relevant decision-makers in a targeted manner.
The foundation of every ABM campaign is a well-researched list of companies. It’s best to define this list together with your sales team. They usually know best which companies offer revenue potential. Additional accounts can then usually only be identified through research. Industry directories, associations, and exhibitor lists are often good sources. If no data is available for new products or target markets, we are happy to assist you in researching potential target accounts.
This always depends on the industry, product, and target audience. In our experience, a few hundred target accounts are a good starting point.
Implementation essentially consists of just a few steps.
1. Identify and define target customers
2. Identify buying centers
3. Develop campaign content and offers
4. Define communication channels and measures
5. Implementation and continuous optimization
6. Evaluate campaign results
Personal consultation
Do you have questions about a product? Then contact our experts.
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