Social Media Advertising

Social Media
Advertising

Social Media Advertising for B2B – Reach decision-makers on LinkedIn, Reddit, YouTube, and other platforms with precise targeting and relevant content. For greater reach, fans, and leads.

Social Media Advertising

Social Media Advertising

Whether on LinkedIn, X, Reddit, YouTube, Instagram or Facebook – business decision-makers shape the digital discussion. With B2B INTERACTIVE, you can use social media advertising in a targeted manner to increase awareness of your company and position yourself optimally with your target group.

More success through social media advertising

Your benefits at a glance

Präsenz among decision-makers

Social media advertising ensures a strong presence on the most relevant platforms. Through continuous targeting and targeted placement, your brand remains visible, increases engagement, and sustainably boosts your company’s awareness.

Precise targeting

Nutzen Sie demografische, verhaltens- und interessenbasierte Targeting-Optionen, um Ihre Werbung genau an die passenden Entscheider auszuspielen. So stellen Sie sicher, dass Ihre Botschaft zur richtigen Zeit bei den richtigen Personen ankommt.

High interaction rates

Visually appealing ads and strategically placed content encourage likes, shares, and comments. This helps your brand spread organically and gain more attention on relevant networks.

Measurable results

Real-time analytics and detailed performance tracking provide you with complete transparency into the success of your campaigns. Key KPIs such as clicks, engagement rates, and conversions enable data-driven optimization of your strategy.

Campaign Timeline

Launch your campaign in four steps

Target group
analysis

Identification of relevant decision-makers on the appropriate platforms

Campaign Setup

Creation and management of tailor-made social ads

Ongoing optimization

Analysis and continuous adjustment of the campaign strategy

Reporting

Detailed insights into performance and ROI measurement

Social channels at a glance

How do you effectively reach your target audience on social media?

With Facebook Ads, you can reach your target audience precisely and at the right time. Over 47 million users in Germany offer enormous reach. Targeting by interests, demographics, and behavior increases relevance, reduces costs, and achieves better click-through rates than with traditional ads.

Is advertising on X (Twitter) worthwhile for your company?

With 550 million users worldwide, X (formerly Twitter) reaches a young, digitally savvy audience. Whether through sponsored tweets, hashtags, or ads – you position your brand in real time at events and discussions. Over 120 million Europeans use X monthly, making it ideal for visibility and relevance in conversations.

How do you attract new customers with Instagram ads?

 

Instagram, with over 800 million users worldwide, including 15 million in Germany, also works for B2B content and customer acquisition. With Instagram ads, you can reach your target audience precisely, often more affordably, and with better click-through rates than, for example, LinkedIn.

Why is advertising on LinkedIn worthwhile?

LinkedIn is the largest business network with 364 million users in 200+ countries, 80% of whom are decision-makers. With LinkedIn Ads, you can target professionals and managers for products, PR, or recruiting. Ideal for strengthening your brand, attracting business partners, and attracting top talent.

How can you reach your target audience with Reddit Ads?

With 52 million daily users, Reddit is one of the largest discussion platforms. With Reddit Ads, you can place ads in the right environment and reach users with genuine interest. Precise targeting, high interaction rates and dialogue opportunities increase brand awareness, leads and authenticity.

How do you use YouTube ads for maximum attention?

YouTube is the world’s largest video platform and offers maximum visibility through a wide range of advertising formats. You only pay when people engage — for example, after 30 seconds of viewing or interaction. Ideal for brand awareness, product presentations, and lead generation to authentically acquire customers.

Our services in social media advertising

Cross-platform campaigns

Efficient advertising strategies for LinkedIn, YouTube, Instagram, Reddit, Facebook, and more..

A/B Tests

Testing different ad variations for optimal results.

Precise targeting

Targeting based on demographic characteristics, interests, and professional position

Budget optimization

Efficient management of advertising spend for maximum ROI

Performance Tracking

Real-time analysis to optimize ad performance

Lead Generation

Use of social media ads to directly generate qualified leads

Campaign monitoring

Ongoing monitoring and analysis of performance

Tracking

Precise analysis to monitor and optimize your marketing efforts

FAQs Social Media Advertising

  • The high reach of 2.8 billion monthly active users
  • Excellent targeting of the target audience with diverse targeting options
  • Automatic recording of user interaction with social ads (clicks, views, etc.) thanks to various tracking technologies
  • Precise analysis and success measurement of social media advertising
  • Promising advertising opportunities with full cost control – even for small budgets
This always depends on the product and target audience. In general, LinkedIn offers excellent targeting and advertising options for B2B customers. Xing, Twitter, YouTube, and Facebook are also relevant for B2B campaigns. We’d be happy to help you select the right networks.
For particularly effective campaigns on social networks, we recommend video ads. Click-through rates are very high. However, there are many other attractive advertising formats, such as message ads, lead ads, carousel ads, job ads, event ads, and many more. Contact us; we would be happy to recommend the right advertising format for your campaign.
The results of social advertising campaigns vary depending on ad quality, investment, industry, budget, target audience, and many other variables. The only way to determine the effectiveness of an advertising campaign for your company is to test it. We would be happy to work with you to define a campaign, advise on the right advertising format, and help monitor and evaluate the results.
Personal consultation

Do you have questions about a product? Then contact our experts.

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