The podcast is available on Spotify: https://open.spotify.com/episode/2MJYEkUnIPMteJc6ZwhToU

Trade fairs in B2B marketing: New approaches and trends for industrial companies

Markus Dalke, Head of Business Development at B2B Interactive, was recently a guest on Mark Herten’s podcast. In this exciting podcast episode, they talked about the changing role of trade fairs in B2B marketing and discussed innovative approaches that help industrial companies make their trade fair appearances more effective.

Mark Herten, Managing Director Germany at B2B content marketing agency Publitek, led the conversation and asked questions about various aspects of B2B marketing for industrial and tech companies.

Topics covered in the podcast episode:

In the podcast, we discussed the following interesting questions:

1. Why are trade fairs still so popular with industrial companies despite their high costs?
2. What experiences have we had with content marketing at trade fairs? Are there differences between individual campaigns and integrated long-term campaigns?
3. In addition to traditional marketing methods, there are now creative approaches to attracting visitors to trade fair stands. What options are available, and what is important to consider?
4. How can social selling be used specifically before trade fairs to strengthen networking and generate interest in visiting the fair?
5. With modern targeting methods, companies can reach trade fair visitors specifically via mobile devices. We discussed how these options work and what data protection aspects need to be considered.
6. Using practical examples, we showed how companies can successfully use innovative approaches for their trade fair appearances.
7. The question of the right balance between targeted communication and broad distribution in online campaigns was also examined.
8. Finally, we ventured a look into the future of B2B online marketing and discussed the top 3 trends that will be particularly relevant in the coming years.

Findings and outlook:

The podcast episode offered a multifaceted insight into the world of trade fairs and how B2B marketing surrounding these events is changing. It highlighted innovative ways to help companies make their trade fair appearances more successful and efficient.

We would like to take this opportunity to thank Mark Herten and his team for this valuable discussion. It was a great experience to share our experiences and opinions and, at the same time, share valuable insights with the listeners.

Stay tuned for more podcast episodes:

For anyone who would like to learn more about B2B marketing and industrial marketing, I recommend Mark Herten’s podcast “Mark fragt nach” (Mark asks). There you will find more exciting conversations with industry experts who will provide you with valuable information and inspiration.

I hope that our podcast will give you new ideas and inspiration for your own B2B marketing. Feel free to check out our company blog regularly for more interesting articles!