A successful trade fair appearance does not begin at the booth. It starts before that and continues to have an impact long after the fair is over. To be truly successful, it is worth planning your appearance in three phases:

Phase 1: Generate attention before the trade fair begins

Weeks before the trade fair, trade visitors start researching exhibitors, innovations, and trends. Use this phase to position yourself early on.

Targeted online advertising helps you to:

• become visible early on
• arouse the curiosity of potential visitors
• secure appointments in advance

Phase 2: Maximum presence during the trade fair

Once LogiMAT begins, local visibility becomes particularly valuable. The best way to reach trade fair visitors is directly on the grounds or in the immediate vicinity.

This offers you:

• precise targeting of real visitors
• the perfect complement to your booth team

Phase 3: Extend your reach after the trade fair

After the event, display advertising not only ensures reach, but also keeps you in the minds of interested parties.

You benefit from:

• sustained brand presence
• repeated touchpoints for a stronger impact

This is how we efficiently support your trade fair communication through all phases:

Our trade fair targeting covers various durations and volumes, individually tailored to your needs. We offer you:

• Free creation of banner sets in various formats
• Detailed reports with impressions, clicks, and click-through rate
• Flexible campaign options to optimally reach your target group

We are happy to help you plan an effective and structured trade fair appearance!

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