Marketing Campaigns for Mechanical Engineering
Mechanical and
Plant Engineering
We understand the challenges of complex buying centers and precisely target decision-makers in mechanical and plant engineering. With data-driven campaigns and attention-grabbing display solutions, we generate qualified leads, increase your reach, and tap into new sales potential.
Leadgenerierung für IT & Software
IT & Software
We understand the challenges of complex buying centers and precisely target decision-makers in mechanical and plant engineering. With data-driven campaigns and attention-grabbing display solutions, we generate qualified leads, increase your reach, and tap into new sales potential.
Norbert Beyer, Head of Campaign Management
“We promote your solutions to engineers and designers – where decisions are made about new machines.”
Mechanical and plant engineering is characterized by complex technologies, high investments, and lengthy decision-making processes. Decision-makers are technically savvy, and the buying center is often complex. With in-depth industry knowledge and experience, we develop campaigns that work precisely where mechanical engineers, R&D managers, production managers, and designers are looking for solutions.
Our focus is clearly on lead generation, display campaigns, and brand presence. Whether through specialist portals, programmatic ads, or trade fair support: We ensure that your messages reach the right target audience – measurably, efficiently, and scalable.
Typical buyer personas for
Mechanical and Plant Engineering campaigns
Designer / Mechanical Engineer
Looks for components, system solutions, and optimizations
Head of RESEARCH & DEVELOPMENT
Decides on development budgets and technological strategies
CTO / PRODUCTION MANAGER
Decides on development budgets and technological strategies
Project Manager / Development Manager
Coordinates teams, reviews technical feasibility and investment decisions
CEO / Chief Technology Officer
Provides the technological vision and reviews strategic decisions
Technical
Procurement
Evaluates costs, delivery capability, and strategic partnerships
Defining your target audience – the foundation of every mechanical engineering campaign
A successful campaign always starts with a clear definition of your target audience. Together, we’ll answer the key questions:
- What do you want to advertise? (Product, company, event, etc.)
- Who is your target audience? (Function, department, industry, company size)
- Where do you want to advertise? (Region, country, language area)
Your benefits immediately
More Qualified Leads
We precisely identify and activate your target audiences. This way, you receive high-quality leads with genuine interest that directly advances your sales team.
Industry expertise
Whether it’s software, IT security, SaaS, or infrastructure – we speak your customers’ language and understand the specifics of your industry for targeted campaigns.
Data-driven campaign management
Clear reports, full transparency, and ongoing optimization: We manage your campaigns based on data, ensuring sustainable marketing success.
Efficient Implementation
From media planning to campaign management to the delivery of qualified leads – we deliver everything efficiently and from a single source.
Personal consultation
Do you have questions about a product? Then contact our experts.
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