Lead Generation for Security Software
IT Security
We understand the challenges of complex buying centers and precisely target decision-makers in mechanical and plant engineering. With data-driven campaigns and attention-grabbing display solutions, we generate qualified leads, increase your reach, and tap into new sales potential.
Leadgenerierung für IT & Software
IT & Software
We understand the challenges of complex buying centers and precisely target decision-makers in mechanical and plant engineering. With data-driven campaigns and attention-grabbing display solutions, we generate qualified leads, increase your reach, and tap into new sales potential.
Joe Smith, Account Director
“We specialize in IT security campaigns – with a clear focus on high-quality lead generation.”
The IT security industry is characterized by dynamics and constantly evolving threats – and with it, the demands on marketing are increasing. Decision-makers are critical, and the buying center is often complex. With a deep understanding and many years of experience with the topics and target groups, we develop campaigns that have a precise impact: where CISOs, IT security managers, and business users are looking for solutions.
Our focus is clearly on lead generation and demand generation. Whether network security, cloud security, endpoint protection, or compliance solutions: we ensure that your messages reach the right decision-makers – measurably, efficiently, and scalable.
Typical buyer personas for
IT security campaigns
CEO /
Managing Director
Sets the strategic vision and decides on large IT budgets
CISO / Chief Information Security Officer
Responsible for security strategy, compliance, and risk management
IT Director /
IT Manager
Evaluates security solutions for infrastructure and integration
Security Manager / Head of InfoSec
Responsible for the operational implementation of security measures and tools
Department Head / Department
Wants to protect and secure work processes
CFO /
Controlling
Evaluates the costs, profitability, and ROI of security investments
Defining your target audience – the foundation of every security campaign
A successful campaign always starts with a clear definition of your target audience. Together, we’ll answer the key questions:
- What do you want to advertise? (Product, company, event, etc.)
- Who is your target audience? (Function, department, industry, company size)
- Where do you want to advertise? (Region, country, language area)
Your benefits immediately
More Qualified Leads
We precisely identify and activate your target audiences. This way, you receive high-quality leads with genuine interest that directly advances your sales team.
Industry expertise
Whether it’s software, IT security, SaaS, or infrastructure – we speak your customers’ language and understand the specifics of your industry for targeted campaigns.
Data-driven campaign management
Clear reports, full transparency, and ongoing optimization: We manage your campaigns based on data, ensuring sustainable marketing success.
Efficient Implementation
From media planning to campaign management to the delivery of qualified leads – we deliver everything efficiently and from a single source.
Personal consultation
Do you have questions about a product? Then contact our experts.
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