Organized by Mark Herten, known for his podcast #Markfragtnach, and Markus Dalke from our B2B Interactive Team, the event offered much more than just specialist presentations. Plenty of space was created for interactive conversations and practical discussions, allowing participants to openly exchange ideas about their current challenges and approaches to solutions in B2B marketing.

Insights into artificial intelligence and corporate influencing

Prof. Uwe Kleinkes, one of the speakers, provided valuable insights into the complex topic of artificial intelligence (AI). The use of generative AI was one of the central topics. The open discussions clarified many uncertainties and provided valuable ideas for the use of AI in marketing.

The contribution by Heinz Peter Pülzl, known as #ManwithSteel, also particularly impressive. As a steel blogger, he shared his extensive experience in the field of Corporate Influencing. His presentation focused not only on theoretical concepts, but also on very practical approaches. Pülzl emphasized that a successful corporate influencer must above all be enthusiastic about this role.

Everyday challenges in B2B marketing

In addition to the two main topics of AI in marketing and corporate influencers, the discussions revealed that the challenges in B2B marketing often go far beyond trending topics. Marketing managers are confronted with very practical questions, such as optimal budget allocation, the right balance between brand and performance marketing, and the measurability of marketing success—topics that are often neglected in everyday life.

Such an open and in-depth exchange was only possible in the intimate atmosphere of a small event like B2B Connect. This honest peer-to-peer exchange made the event so unique and gave participants valuable insights that they probably would not have gained in a larger setting.

Conclusion: An event that leaves a lasting impression

B2B Connect 2024 was more than just another marketing event. It offered a unique opportunity to learn from each other and develop solutions for the current challenges in B2B marketing together. Participants left the event not only with exclusive insights and fresh ideas, but also with the feeling of being part of a supportive and inspiring community.

Read feedback from one of our participants here