Many companies are currently planning their trade fairs for 2027. The question is how to get more out of those few days at the show.

For our Senior Sales Manager Christian Sieber, it comes down to one thing: “Trade fairs are only worthwhile if you reach the right people. Targeted targeting turns visitors into valuable contacts.” Here are five reasons why trade fair visitor targeting helps.

1. Your target audience is already there

Hardly anyone ends up at a trade fair by chance. People who go there are interested in its topics. Trade fair visitor targeting starts with exactly these people and addresses them based on their interests, behavior, and location.

2. A booth only reaches those who walk past it

At large trade fairs, only some of the visitors will ever see your booth. Online, you can reach trade fair visitors where they spend their time: on specialist portals, in business networks, on websites, and in mobile apps.

3. The trade fair does not start on day one

A campaign can draw attention to your presence before the event begins. That way, engagement starts with the announcement, not only at your booth.

4. It does not end when the fair closes

On the last day, booths come down and visitors head home. With retargeting after the trade fair, you stay visible to them while the conversations from the booth are still fresh.

5. You know more afterwards

It is often hard to put a number on what a trade fair appearance achieved. A digital campaign is measurable, with metrics such as impressions, clicks, and CTR. That helps when planning your next trade fair.

Frequently asked questions

What do the costs depend on?
On the size of the event, the number of visitors, the number of days, and the chosen advertising strategy. We will advise you individually on the right budget.

Where do the ads appear?
On relevant specialist portals, websites, and mobile apps.

How is success measured?
Through reports with metrics such as impressions, clicks, and CTR.

Your trade fairs in 2027

Let us know which trade fairs you are exhibiting at in 2027 and which visitor target group you want to reach. Find out more on our Trade Show Visitor Targeting page.